Terms of service

These terms are an agreement between MKAMG Pty Ltd (“we”, “us”) and the business that uses MCG Launch (“you”, the “customer”), including every person you invite to your organisation. By signing in or using the service you accept them on your business's behalf. If you don't agree, don't use the service.

1. The service

MCG Launch is software for planning, launching and managing Meta (Facebook and Instagram) advertising and the creative assets behind it. It works through the Meta, Google and other accounts you connect. We may add, change or remove features over time. Features marked beta or new may change without notice.

2. Accounts and your team

• Access is by invitation. You are responsible for who you invite, the roles you give them and everything done in your organisation.
• Keep the Google accounts used to sign in secure. Tell us promptly at mpknup@gmail.com if you suspect unauthorised access.
• You must be at least 18 and able to bind your business to these terms.

3. Your Meta app, Business Managers and connections

• You connect your own Meta app, Business Managers, system users and access tokens. The service acts on Meta only through those connections and only on your instructions (including scheduled launches, automations and AI assistant keys you create).
• You are responsible for having the right to use every ad account, Page, pixel, audience, Drive folder and file you connect, and for complying with Meta's Terms, Advertising Standards and Platform Terms, Google's terms and any other platform you connect.
• You can disconnect at any time. Disconnecting a Business Manager deletes its stored token.

4. Your ads and your ad spend

• You decide what you launch: the creative, copy, claims, targeting, special ad categories, budgets, schedules and landing pages. We do not review or approve your ads, and you are solely responsible for them and for complying with advertising, consumer, health, privacy and other laws that apply to them.
• All ad spend is billed by Meta to your ad accounts. We never pay for or guarantee your ad spend. Launches start paused unless you choose otherwise; switching ads on, raising budgets and any automation you enable are your decisions.
• Check what you launch in Meta Ads Manager. The service shows data read from Meta and may be delayed, incomplete or different from Meta's own reports.

5. Meta and other platforms

Meta, Google and other platforms are independent of us. They may reject ads, restrict or disable ad accounts, Pages, Business Managers, apps or tokens, change their APIs or limits, or stop working, at any time and for their own reasons. We are not responsible for those decisions or their consequences, including lost spend, lost revenue or the loss of an account.

6. AI features

AI features use an AI provider account and key that you connect (for example Anthropic, OpenAI, Google, xAI or OpenRouter). That provider's terms and pricing apply, and you pay it directly. AI output can be wrong or incomplete: review it before relying on it.

7. Your content

• You keep all rights to the content and data you put into the service (media, copy, briefs, notes, Offer Brain content and the data read from your connected accounts).
• You give us a licence to host, copy, process and transmit that content only as needed to provide, secure and support the service for you, including sending it to Meta, Google and the AI provider you connect when you use those features.
• You confirm you have the rights needed for everything you upload and launch, including music, footage, trademarks and people's likenesses.

8. Acceptable use

You must not:

• use the service for anything unlawful, deceptive or that breaches a platform's policies, or to advertise prohibited products or services;
• try to get around platform limits, reviews, enforcement or the service's own access controls and security;
• access another organisation's data, probe or overload the service, or reverse engineer it except where the law allows;
• resell or give access to the service to anyone outside your organisation without our written consent.

9. Fees

Fees are as agreed with you in writing (for example in a quote, invoice or the pilot terms). Unless agreed otherwise, fees are payable in advance and exclude taxes. We may change fees for future periods with at least 30 days' notice. Pilot or trial access may be free or discounted and may end when the pilot ends.

10. Availability

We aim to keep the service available and secure, but we do not promise it will be uninterrupted or error free, and there is no service-level guarantee unless agreed in writing. We may suspend the service briefly for maintenance or emergencies.

11. Suspension and ending the service

• You can stop using the service at any time by telling us.
• We may suspend or end your access if you breach these terms, don't pay, put the service or other customers at risk, or if a platform requires it. Where reasonable we will tell you first. We may also end the service for convenience with 30 days' notice.
• When your organisation's access ends, we delete its data, stored tokens and keys, and media within 30 days. Ask us before then if you want an export of your launches or media.

12. Confidentiality

Each of us will keep the other's non-public business information confidential and use it only for this agreement, except where disclosure is required by law.

13. No warranties

To the extent permitted by law, the service is provided “as is” and “as available”, without warranties of any kind, including that it will meet your needs, improve your advertising results or keep your accounts in good standing.

14. Limitation of liability

• To the extent permitted by law, we are not liable for any indirect or consequential loss, or for lost profits, revenue, data or goodwill, ad spend, or the restriction or loss of any ad account, Page, Business Manager, app or token, however caused.
• To the extent permitted by law, our total liability under or in connection with these terms is limited to the fees you paid us for the service in the three months before the event giving rise to the claim (or AUD 100 if you paid nothing).
• Nothing in these terms excludes rights you have under the Australian Consumer Law or other law that cannot be excluded. Where our liability for breaching such a right can be limited, it is limited to supplying the service again or paying the cost of having it supplied again.

15. Indemnity

You will cover us for claims, losses and costs arising from your ads, your content, your use of connected accounts or your breach of these terms or of a platform's terms.

16. Privacy

Our privacy policy explains how we handle personal information. You are responsible for having the notices and permissions needed for any personal information you bring into the service.

17. General

• These terms are governed by the laws of Victoria, Australia, and the courts of Victoria have non-exclusive jurisdiction.
• We may update these terms. We will tell you about material changes at least 14 days before they apply; continuing to use the service after that means you accept them.
• If part of these terms is unenforceable, the rest still applies. A written agreement signed by both of us prevails over these terms.
• These terms are also available in Spanish. If the versions differ, the English version prevails.

18. Contact

MKAMG Pty Ltd · mpknup@gmail.com